A friend asked me to write down ten things I felt I had done as a print on-demand author that made a difference and may have led to my publishing deal.
The first things to come to mind were:
1. Made a personal appeal to bookstore owners. I wrote a letter to independent bookstores telling them about my book and asking for their support.
2. Had a professional website created that positioned me as an author, allowed online ordering, contained a newsletter, FAQ and updated information about my book.
3. Spoke to women's groups and organizations to raise awareness of the book and create nontraditional sales.
4. Made myself available to local reporters for articles.
5. Created a marketing sheet for libraries and contacted my local libraries about acquisition of my book.
6. Contacted my high school and college alumni newsletter and provided an update listing my publication as a recent accomplishment.
7. Did book workshops and discussions with book clubs.
8. Went to Book Expo of America. I met Jack Canfield as he was walking to a workshop. I literally walked him to his event (after asking if that was ok) and asked him questions.
9. I had postcards made with my book cover on one side, ordering information and reviews on the other side. I left room so I could use it as a mailer. I gave cards to friends, family and coworkers so they could tell people they knew about "this new author" and hand them a card.
10. I didn't think of myself as a "self-published author". I promoted myself as an author with a great title.
It's been an amazing experience and I continue to enjoy the journey.
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